In February , Glass and Dorsey along with developer Florian Weber presented the project to the company. The project, initially called Twttr named by Noah Glass , was "a system where you could send a text to one number and it would be broadcasted out to all your desired contacts". The Twttr project got the green light by Odeo and by March , a working prototype was available; by July , the Twttr service was released to the public. On July 15th, TechCrunch reviewed the new Twttr service and described it as follows:.
Evan Williams and Biz Stone were active investors in Odeo. Evan Williams had created Blogger now called Blogspot which he sold to Google in Williams briefly worked for Google, before leaving with fellow Google employee Biz Stone to invest in and work for Odeo. By September , Evan Williams was the CEO of Odeo, when he wrote a letter to Odeo's investors offering to buy back shares of the company, in a strategic business move Williams expressed pessimism about the company's future and downplayed the potential of Twitter.
Enough power to allow Evan Williams to temporally rename the company "The Obvious Corporation", and fire Odeo's founder and team leader of the developing twitter program, Noah Glass. There is controversy surrounding Evan Williams' actions, questions about the honesty of his letter to the investors and if he did or did not realize the potential of Twitter, however, the way the history of Twitter went down, went in the favor of Evan Williams, and the investors were freely willing to sell their investments back to Williams.
Twitter separated from Odeo in April Twitter's big break came during the South by Southwest Interactive SXSWi music conference, when Twitter usage increased from 20, tweets per day to 60, The company heavily promoted the program by advertising it on two giant plasma screens in the conference hallways, with streaming Twitter messages.
The conference-goers avidly began tweeting messages. And today, over million tweets happen every day with huge spikes in usage occurring during special events.
Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content. He saw a platform there, where people could text message their status to the public. He told Glass, who immediately championed the idea to Williams and any Odeo board members who would listen. On the last hackathon, Dorsey built and early vision of his platform. Once all the employee's projects were looked over, Williams decided Dorsey's looked the strongest and would be the one Odeo's resources would now go to.
Noah loved the idea and even spent a day combing through the dictionary to find its name:. But how would this platform, hacked together over a day in what was essentially a hail Mary pass, come to be one of the most popular and powerful websites on the planet? For all of Twitter's runaway success in attracting users, a question hounded it for years after its mainstream breakthrough: "How will it make money?
This, however, didn't offer a model for consistent profitability. The real question was how to introduce advertising in a way that wasn't over-obtrusive for users. The founders all adamantly wanted to avoid aping something as overtly-commercial as Facebook.
The solution came in with promoted tweets. The platform allowed for people to take 6-second clips capturing their daily lives and quickly became the internet's go-to spot for short-form videos. In , the platform's dominant spot came under fire with Instagram's introduction of the second video clip.
Snapchat SNAP followed soon, allowing users to send second clips to their friends. Vine failed to differentiate itself from the competition and soon found its users and advertisers shifting onto other newer platforms. Following changes of leadership, social media talent agencies drafted and discarded plans for fusing Twitter and Vine, and a failed attempt at selling the platform, Twitter shut down Vine in October of After Williams fired him from Twitter, Noah Glass became effectively erased from the narrative of Twitter's founding.
While some accounts of his erratic behavior at the time justified Williams' action, many employees also claim that no one in Odeo felt more passionately about the Twitter project than Glass and he was in many ways its spiritual leader. For a while his involvement remained largely unknown, not publicly available anywhere save for the caption on his now-inactive Twitter profile: "I started this.
Following its publication, Williams tweeted "It's true that Noah never got enough credit for his early role at Twitter. Also, he came up with the name, which was brilliant.
Twitter founders Evan Williams and Jack Dorsey had a fraught relationship, to say the least. While beginning as friends, with Williams, even choosing Jack as the person to lead Twitter, their relationship quickly soured. Williams became convinced that Dorsey lacked the experience to run the company. The consistent server crashes of the site's early years coupled with Dorsey taking time to pursue hobbies outside of work reportedly led Williams to take Dorsey aside and say, "You can either be a dressmaker or the CEO of Twitter.
Williams convinced Twitter's shareholders that Dorsey couldn't run the company, and they, in turn, informed Dorsey that he would have to step down as CEO for an essentially ceremonial role as a silent board member with Evan as his replacement. The official narrative had been that a mutual agreement was reached where Dorsey would step down to perform other tasks in the company while the more-experienced Williams would steer the business side.
In truth, Dorsey had no meaningful role at the company and was silently furious over it. He used the time to begin a new startup, Square SQ , and go on a media blitz to promote his narrative. While not explaining the nature of his firing, Dorsey went on a wide press tour, accepting almost any interview opportunity that came his way to tell a story framing him as Twitter's sole inventor and the real mind behind the platform.
This all came while attention exploded around founders and executives Evan Williams and Biz Stone as Twitter's popularity soared. As time passed and Twitter's shareholders changed, Dorsey eventually found people sympathetic to his side of the story.
Beginning with Peter Fenton and ending with Dick Costolo, Dorsey, through a series of meetings unknown to Williams, won the majority of Twitter's board over to his side.
This culminated in October of with the board informing a blindsided Williams that he would have to step down from his position as CEO. While some frustrations existed over Williams' lack of decisiveness in dealing with Twitter's slowing growth rate and lingering questions of profitability, the firing came mostly as a product of Dorsey's secret campaigning and as such came out of nowhere for the CEO.
While the initial plan would have seen him completely removed from the company, an intervention from Biz Stone who had been unaware of the coup led Williams to take on a role as director of product. But as it was with Dorsey, the former CEO discovered his position would be largely ceremonial, and in early , Williams left his day-to-day operations at the company.
The relationship between the two founders has reportedly softened in the years since then, with Williams tweeting support for Dorsey during his official return as CEO in In February of , Williams sold his shares in the company, saying "I will continue rooting for the time as I work on other projects" he began the web-publishing platform Medium in Dorsey tweeted "I appreciate you, Ev! You're the reason I joined Odeo in the first place.
In its inception, at least two of Twitter's founders, Evan Williams and Biz Stone, had a clear view for Twitter's political stance - nonexistent. In the same vein as their last project, Blogger, they envisioned an uncompromisingly neutral platform where anyone could publish anything without censorship. But even while these two founders were at the reign of the company, this vision didn't always appear to hold. During Iranian election protests in , many viewed Twitter's choice to delay its scheduled server maintenance as influenced by an email they received from the U.
State Department, and with that, an instance of them taking a political side. Whatever complaints about the political leanings of Twitter during the Evan Williams' years only grew under Jack Dorsey's leadership, a founder who, at least in its early years, never voiced an explicitly apolitical view of the company as his peers.
A major example of their differences in philosophy came when, shortly following the departure of both Williams and Stone from their regular roles at the company, Dorsey accepted the role of the moderator at a White House Twitter town hall with President Barack Obama. In , the hashtag, as the character, became a big trend. In fact, it was not a fabrication of society but taken away from users who used the symbol to connect the debates about the same events and topics. That year, the platform transformed the character into an automatic hyperlink that linked the contributions of those who used it.
In the same year, the company presented users with the opportunity to retweet, i. Although it seems obvious now, the tweets only had to be copied manually before. In April , Twitter introduced a mobile version of the application. Interestingly, the first brand that could use the app were the owners of BlackBerry.
However, during the same month, the app was compatible with iPhones and later with the Android operating system. In , the company also prospered by purchasing the Vine application, which is a short-form video hosting service where users create six-second loop videos. The application was essentially used by the younger generation thus twitter attracted new users. Twitter started to bloom after the purchase, and six-second videos were made a billion times a day in the top months. Twitter mobile app for Android in Source: engagdet.
The service was a flop and shortly after the establishment, the project came to an end. From to , the problems began to appear, especially with the growth of the user base. Unlike Facebook, Twitter had a problem attracting new users, which reflected in its declining value to 9.
One of the shocking moments came in when Williams claimed he would sell 30 percent of his shares due to personal reasons, however, it never came to that point. As one of the leading news sharing platforms, Twitter has played a significant part of the COVID pandemic in , in terms of flash messages. Due to the pandemic happening worldwide, the network was overloaded with information. However, Twitter began to notice that some of the shared messages included misinformation thus the tweets which contained deceptive data were marked as misleading with links directly to main COVID- 19 websites.
When we observe at the global unit, which connects 1. And if you want to track someone down, you use Facebook, not Twitter.
As clear as daylight. On the other hand, here we have Twitter, which has profiled itself in different shades. Get up-to-date updates on things that interest you. And watch things unfold in the immediate time zone, from every angle.
As if its contents wanted to be wiped out in every possible area. News, interesting things, hobbies, fascinating things.
Tracking messages in the greatest detail. Whatever you want. Millions of people use this social network for various purposes, but one of the main assets that Facebook can only envy is fast and relevant communication that connects users with interesting and versatile content.
Twitter is fast, concise, viral, and acts as a springboard. These can be articles, photos, music, YouTube, or simply the opinions of the people you care about. If something significant is happening, immediate witnesses as well as the media on twitter promptly inform, and if their activity is relevant, they get to the trending section, where they can be watched by the whole world without restrictions.
Their posts are chronologically arranged and very clear, which cannot be said on Facebook. Once someone leaves a post and its comment section, any chronology and clarity are gone.
If someone on Twitter is bothered by the low transparency of tweets in which Facebook, on the other hand, clearly leads in the posts and comments , things are fundamentally improving, and they cannot be compared with the situation from a few years ago. Twitter does not limit users from accessing people. Anyone with similar interests or opinions can follow you and vice versa.
Users can follow influencers and well-known people, or someone quite ordinary, but clearly, in this regard, Twitter is catching up and maybe even surpasses Facebook in a way.
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