Duvet and pillow. Mattress protector. Bed legs. Our History. Our Collections. Our Technologies. History : The American Zalmon G. The French know-how Mindful of the importance of restful sleep, Simmons offers the best of its know-how to developing the most advanced technologies and working with the most noble materials. Simmons 'Secret of Comfort' : The Pocket Spring This unique technology, patented by Simmons, is the secret of bedding with exceptional comfort.
Warranty Improving sleep quality, providing well-being and comfort is what has been driving Simmons for more than 80 years. As such, Simmons mattresses and bed bases have a 5-year warranty excluding exhibition models. Legal notices Site map Contact customer service. Subscribe to the newsletter. Adova Group : Treca - Hotelys. Some managers were let go or retired early, and the company got a new president, Robert Tyler. The move and management change took three years to complete, but by late , Simmons had relocated to its new wooded headquarters.
Grant Simmons explained to Fortune magazine May how the move had energized the company and made executives more productive. Yet a look at the balance sheet showed something different. Earnings began falling in , falling off 50 percent between that year and Perhaps most ominous, the company lost market share. It had been the number one bedding maker in , with a market share of 21 percent. Its next nearest competitor, Sealy, had only an 11 percent share. But by , Sealy had pulled ahead.
Simmons's bedding operations began losing money in , and its only profitable units were its international divisions and non-bedding subsidiaries. Chairman Simmons responded to the company's evident stagnation by cutting the workforce, closing several plants, and reducing production capacity. Simmons also cut back the number of styles of mattresses the company manufactured, and endeavored to correct problems with quality control and inventory flow.
Though Grant Simmons had promised that things would get better over , the company continued its poor performance. In June , the company's board asked Simmons to resign. Simmons became a wholly owned subsidiary of that company. Wickes, too, was on the verge of a major reorganization. Wickes held onto Simmons for only one year.
Wesray was headed by William E. Simon, who was a former secretary of the U. Treasury, and his partner Ray Chambers, and was one of the major buyout firms of the s. Seventeen Wesray partners, plus 18 Simmons executives, borrowed almost the entire purchase price to secure the company.
Over the next two years, the new management sold off pieces of Simmons, until almost all the debt was repaid. In , the management group decided to try something Wesray had done successfully before with other companies it had taken over. This was a seriously flawed deal that soon saw Simmons at the brink of bankruptcy and all the involved parties battling it out in court. Again the company was loaded with debt. But this time, its most valuable assets had already been sold off.
The bank and Wesray squabbled over who was responsible for the problems. Simmons's employees, the nominal owners of the company, were slow to understand the complexity of the buyout, which left their retirement accounts pegged to the now almost worthless Simmons stock. Unable to meet its debt payments, Simmons looked like it would go bankrupt. Employees were left with an approximately 30 percent share in the company.
By the mids the company began to focus again on advertising and marketing. Simmons got a new chairman in , Zenon Nie, and in the company switched to a new advertising agency. In Simmons came out with an evocative television ad, which showed a bowling ball dropped on a Beautyrest mattress and not knocking down ten bowling pins standing on it.
Beautyrest sales increased by over 50 percent within a month of the ad's debut. The company also brought out a new mattress in , its BackCare brand, which was also promoted with television advertising. The company's profits grew through the mids, and its overall sales growth was about double the mattress industry average.
The ESOP also sold part of its stake in the company, leaving it with 15 percent, and Investcorp with 85 percent. The company changed hands again in when a private investment firm, Fenway Partners, bought out most of Investcorp's share. Simmons continued to boost its advertising spending and to recover market share. By Simmons reported it held over a 15 percent share of the bedding industry, putting it in the number two spot behind Sealy. The company continued to innovate in the late s and into the new century.
It hired a new advertising agency in , and vowed to bring out a new campaign that would top even its successful bowling ball spots. If you need help finding your perfect match, our team of experts is ready to help! When you buy Simmons at US-Mattress you benefit from our free shipping, night trial, comfort guarantee, and our lowest price guarantee. We will price-match a Simmons mattress if you find it cheaper somewhere else. For more in-depth information, read our Simmons Beautyrest Mattress Reviews.
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