OK, so now you know how to count the number of people talking about this for a post, but how about for the total page? Imagine there are 3 posts. The first post has 10 likes and 10 comments, the second post has 30 likes and 0 comments and the forth post has 2 likes and 45 comments. How many people are talking about this page on Facebook? Now you know more about the Facebook Talking About This metric. Have questions or comments? For posts regarding events, every response to the event counts as a story.
For offers, such as discounts or free items from businesses, every claimed offer counts as a story. This number counts the sum of the stories created from all the posts on the Page within the last seven days.
You can see a Page's Talking About This number directly under the Page title, alongside the number of likes. Because Page likes last indefinitely, many pages will have more likes than people talking about them. For example, if I posted the status "Had a great meal at Studebaker's Pizza" on my personal wall, it wouldn't affect the restaurant's PTAT unless I tagged their page in my update -- or posted it directly on their page.
But if I checked in to the restaurant or commented on one of their photos, then both these actions would increase their PTAT number -- because both would generate a story in my friends' news feeds.
The good thing about PTAT is it's easy to find. The bad thing is it's public -- so if your number sucks, everyone can see it! I don't do much with the page anymore, so there's no engagement on the page. Shame on you, Scott! But remember that PTAT is not a complete indicator of your page's performance. It only shows the page's engagement for the last 7 days. But checking Insights numbers is a necessary evil if you're marketing your business on Facebook -- so get over it!
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