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Introspection Late Night Partying. Music Publishing. Under the act, to get the tax benefits, the organisation must be not-for-profit and have only charitable purposes that are for the public benefit.
Advancing religion in the community falls under this purpose. And further, where is all that money going? Those are fair questions. But Reagan says Hillsong has pioneered an approach to controlling the intellectual property emerging from its community and has successfully leveraged it to grow its brand globally. Part of that strategy has been controlling and benefiting from music revenues just as a traditional record label would. Members of the Hillsong Worship group. Asked how he feels about Hillsong being called a record label, Whincop is pragmatic.
He says most of the senior leadership would adamantly say Hillsong was a church not a record label, despite them having a label and publishing division. While some may question the finances of the Australian megachurch, there is no doubt its music is revered by its audiences at home and abroad. Sonically, the church pushes the envelope of what worship music can be, from the hits of its early talents like Geoff Bullock and Darlene Zschech to its innovative Sydney music machine where a community of songwriters produce new songs while mentoring the next generation of worship superstars.
The tiered, three-floor venue, which last week hosted Extreme Championship Wrestling, and has upcoming bookings for Thom Yorke and Tory Lanez, is packed to its 2, seated capacity. As the songs throb through what, today, is a church, everyone is on their feet.
For Candace Boahene, the stylish young woman in the seat next to me, the worship part of the service is even more than that. What began as a small pentecostal church in a suburb of Sydney now holds services on all six habitable continents, with 30 locations and more than 80 affiliated campuses. More than , people are estimated to attend Hillsong church services every week, including Justin Bieber, Selena Gomez, Nick Jonas, and the Jenner sisters.
According to the church, for every person attending in person three more watch online. A man plays a guitar and a woman sings lead, along with a bassist, a drummer, four backing vocalists, and a choir of about 15 people at the back of the stage. They play four songs before a local pastor appears with long curly hair, a sleeve of tattoos, and a Hawaiian shirt. I grew up in a Texas megachurch that played songs written by Hillsong members every Sunday. Their songs are sung by an estimated 50 million people across denominations and countries each week, and in January , they won their first Grammy.
According to data given to The FADER by Nielsen, songs written by the three Hillsong bands have been streamed on-demand more than million times since December 29, The Hillsong church actually takes its name from the music it produces.
The Pentecostal denomination Hillsong belongs to was the first to introduce an accelerated tempo to Christian music in the s, so it makes sense that Hillsong became a leader of the genre's sound. In , the church hosted its first worship music conference, titled Hillsong; their first album, Spirit and Truth , was released in The band's albums were delivered on Sundays, and they needed lighting directors and floor managers, a tech manager, and section leaders — in other words, personnel to run a full-blown concert.
Instead of faltering, however, they thrived. Darlene Zschech was a high-profile and talented musician who spurred endless copycats; women stood at the forefront of church stages raising their hands and gripping them back into fists on the beat just like she did. Michael Hawn, a professor of church music at Southern Methodist University, told me. In , Reuben Morgan was appointed as youth director and helped create Hillsong United; the next year, a deal with Warner Music Australia distributed Hillsong albums in big-box stores around the world, beyond Christian stores and conferences.
In , the church changed its name officially to Hillsong. Hawn told me. In , Joel Houston became the current lead of Hillsong United. Zschech left to form her own church four years later and Morgan was promoted to worship pastor, overseeing the Hillsong Worship team. During this time, Hillsong produced a mammoth amount of music geared toward worship — songs focused on the holy and the emotional.
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