Pantene launches the Beautiful Lengths program which encourages women to grow, cut, and donate their healthy hair to help women battling cancer. Pantene is committed to helping women across the globe be strong and shine both inside and out, and launches a new campaign to highlight the double standards and unconscious bias that face women.
Initially launched locally in the Philippines, the campaign resonates with women globally. The History of Pantene. Its three introductory scents — wild peony, vanilla ginger and iris petals — are available in both eau de toilette and a fine fragrance mist.
The beauty giant will fund pioneering nature restoration projects in the UK to combat climate change over the next five years. Breaking News. Latest Breaking News From Happi. RotoMetrics opens new flexible die plant in Missouri. Momentum builds for Labelexpo Europe's return to Brussels. Cartes presents Innovation Week. Rotometrics Expands Flexible Die Production. It also showcases competitions and offers viewers free samples from upcoming product launches.
The shampoo and conditioner range launched in August, backed by a television and print advertising campaign created by Grey London. It said the launch was intended to be "premium" in the Pantene portfolio. The company currently uses 16 million bags annually across its stores but wants to cut its contribution to the 10, tonnes of plastic bags thrown away in the UK each year.
Managing director Simon […]. Iris has appointed online marketing consultant George Nimeh as managing director of its digital division, in a drive to boost its interactive credentials.
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